Why Investors Are Choosing ETFs

Advantages of ETFs Over Stocks and Mutual Funds


Why ETFs are Today's Investment of Choice


Exchange Traded Funds (ETFs) are powerful investment tools that have become the most popular trading vehicle available today. In fact, in 2021 investors are expected to pour more than $1 trillion into US Exchange Traded Funds (ETFs) with nearly $2 trillion going into ETFs worldwide, and the pace of the inflow of money is accelerating. Goldman Sachs forecasts that ETF inflows will surge 25% in 2021, from 2020's already extraordinary growth of about 21%. As a result of their compelling appeal, we are witnessing a financial-asset generational shift of unprecedented proportions.

 The demand for equities by ETFs is increasing since 2004 – and accelerated upward again beginning in 2016 – as investors poured money into their favored investment vehicle. Meanwhile, mutual funds are bleeding assets.
Source: Federal Reserve Board, Goldman Sachs Global Investment Research

The vast majority of new investment dollars flows into ETFs, as well as a significant portion of existing funds. The most popular investment of the last generation – mutual funds and individual stocks – are seeing their prospects dim as investors move funds out of those vehicles and into ETFs.

In 2020, Goldman Sachs projects ETFs to see inflows of $600 billion, a 33% increase over 2019's inflow. Meanwhile, mutual funds are expected to see net selling of $140 billion, topping 2019's $120 billion in outflows.

ETFs are similar to Mutual Funds, in that they purchase a diversified collection of assets, but unlike Mutual Funds, they trade on an exchange (like a stock) anytime of the day while the market is open.

Perhaps the most prominent distinction between the two is that the vast majority of mutual funds depend on an investment manager's stock-selection prowess to try to achieve acceptable returns using their discretionary selection of individual stocks. On the other hand, most ETFs passively duplicate the performance of market indices such as the S&P 500 SPDR ETF (SPY), the Dow Industrial Average ETF (DIA), the S&P Technology Sector ETF (XLK), or iShares MSCI Brazil ETF (EWZ) – and several thousand more indices with associated ETFs from which to choose. Unfortunately, the track record of these investment professionals isn't much better than that of the public.

Analogy: Owning Part of a Single Football Team – or a Percentage of the Entire NFL?

Some people compare long-term investing using individual stocks to betting at the beginning of the season on what team will win the Super Bowl many months later. Continuing with this analogy, investing in passive, index-based ETFs would be similar to owning a part of the entire National Football League (NFL). If you were bullish on the sport of football, you might choose to own shares in the NFL as a whole – instead shares of an individual team. This way, you would make money off of a portion of ALL the revenue from ALL the teams collectively – regardless of which team wins the Super Bowl each year.

Some people might protest that the amount of winnings possible from owning a percentage of the entire NFL is significantly less than the return from picking the winning Super Bowl team. However, the probability of a positive return is near-100% when owning the entire NFL, while holding shares in an individual team has a significantly lower likelihood of success.

If you owned shares in an individual football team, there's always the chance that some freak event could upend your investment, such as Hurricane Katrina flooding the Superdome in New Orleans and shutting down all play in that stadium for many years (eliminating the home-team advantage for the Saints in half their games that season). However, if you owned a portion of the entire NFL, you know that can never happen. A disaster affecting one individual team is mitigated by the collective performance of all the rest.

Perhaps the payoff is more significant if you are lucky or smart enough to pick the team that's going to win the Super Bowl (or at least make the divisional playoffs). However, most people would agree it's obvious they have a much better chance of making money in the long run by owning a portion of the entire NFL. 

However, few investors want to think of stock-selection as betting on which team will win the 'investment Super Bowl' as a way to save money for retirement, but the similarities are undeniable. Moreover, even if you aren't picking the stocks for your account, a mutual fund manager is probably the proxy you have assigned to select those stocks for you.

Most prudent individuals, when determining the best path to achieve their long-term retirement savings and wealth-building goals, would logically choose to own the conservative equivalent of being a shareholder in the entire NFL. It's logical that, even if the returns are lower than the best-case scenario of successful stock-picking, a person that is consistently contributing to passive, index-based ETFs can rest assured of having a reliably substantial retirement account at the end of their career. For many investors, this aspect of ETFs is the driving force behind their decision to eschew stocks in favor of Exchange Traded Funds.'s

The Mutual Fund Era: 1980-2005

Most working professionals are not interested in becoming experts in investing in addition to their core, professional expertise. Even if they do spend years devoted to learning about investing, they still don't have access to the extensive databases, economists, individual stock analysts, on-site research teams, and a plethora of other resources that are available to professional money managers.

Therefore, the vast majority of non-professional investors have historically turned to investment 'experts' – i.e., mutual fund managers and other professional money managers – to handle the task of investing their hard-earned savings. In mutual funds, these working professionals combine their savings with thousands of other saver's funds and allow a mutual-fund manager to chose the individual stocks that they believe will have the best prospect for gains in the future. This discretionary approach makes mutual funds 'actively managed' investments, just like individual stocks.

For many decades past, mutual funds were the only investment offerings that were sponsored by America's corporate employers. In the 1980s and 1990s, the popularity of mutual funds surged, and the percentage of US households that owned mutual funds rose dramatically from 4.6% in 1980 to 45.7% in 2000. However, beginning in 2005, the mutual fund growth boom began to fizzle and since 2013, has flatlined at about 45% of all US households with ownership in a mutual fund.

Because of fund manager's consistently rotten track record
over many decades, investors are abandoning mutual funds...

Unfortunately, the promise of so-called experts managing your assets has not come close to meeting investor's expectations. According to the latest 2017 release of Dalbar's Quantitative Analysis of Investor Behavior (QAIB), the average investor in a blend of equities and fixed-income mutual funds has garnered only a 2.6% net annualized rate of return for the 10-year period ending Dec. 31, 2016. Counterintuitively, over longer time frames, the results aren't better. In fact, they're worse: the 20-year annualized return for mutual funds comes in at just 2.5%, while the 30-year annualized performance is a paltry 1.9%. (Read more about the Dalbar study and the generational shift in the investment world from mutual funds to ETFs)

The Historically Poor Performance of Mutual Funds

The track record of mutual funds shows the promise of "professional money management" is mostly marketing hyperbole:

Embarrassing Fact #1:  More than 50% of mutual fund managers underperform their closest market benchmark every year, and 97% underperform over 10-year periods. Over 30-year spans the stats are even worse: 99% of fund managers underperform benchmarks – and the last 30 years were not particularly unique, as this dismal record has been the status quo for many decades.

Embarrassing Fact #2:  The average investor using a blend of professionally managed equity and fixed-income mutual funds has garnered only a 2.6% net annualized rate of return for the last 10-years. Moreover, across extended time periods, the results aren't any better. The 20-year annualized performance is 2.5%, while the 30-year annualized rate for the average investor is just 1.9%. That's just plain terrible, especially when you consider that the most well-known stock market benchmark (the S&P 500 large-company index) grows by an average of about 7.4% per year – and long-term inflation is at 2.4%.

Embarrassing Fact #3:  Since 2009, not a single mutual fund has beaten the S&P 500, the most widely used market benchmark, which includes 80% of all stock market capitalization. During a time of the 2nd most extended bull market on record, the S&P 500 has climbed 305% (more than quadrupling its value) and has produced an annual return of 16.41% (more than double its long-term average annual return). However, during this bullish run of the market, not a single mutual fund manager was smart enough (or in enough control of their emotions) to pick the top stocks that would beat that 500-stock index.


When Investors Trade Mutual Funds, They Compound the Problem

Compounding the historically poor track record of professional mutual fund managers, individual investors who use discretionary to select the best mutual funds typically have the same cognitive biases and make the same behavioral errors that the mutual fund managers make – but at a far higher pace – thereby aggravating this dreadful situation.

As an example of the mistakes made, each year, many investors will search for the best performing mutual fund for the prior year, or the previous three or five years, and choose what they believe is the best, 'expert' manager with (obviously!) the best fund for the long-term (based solely on the recent performance of the fund).

The average investor also determinedly avoids funds with recent poor performances.  Unfortunately, many studies show that funds that have recently been on a strong run of performance were usually only there temporarily, and short-term good performance can often be credited to a lucky pick or a factor/sector that has recently been in favor. The best-performing funds will inevitably perform poorly in subsequent years, and the funds that have been in a slump will usually recover and sometimes excel.


Long-term, reversion-to-the-mean of performance is one of the most common characteristics of investments. Funds that recently performed relatively poorly usually make up that ground with excellent performance in the following years, which is the foundation of value investing, and the source of wealth for Warren Buffett and many other billionaires. The principal works in reverse for investments that have been riding high for some time. As we have said many times in our editorials, reversion-to-the-mean is the most powerful force in investing.

However, individual investors inevitably do with mutual funds the same thing they do with individual stocks: buy the winners near their top and sell the losers near their bottom. When these mutual funds and stocks revert to their mean, it results in investors who have ultimately bought at a high, and then they sell after a downturn to stop the bleeding – the opposite of what they should be doing to be successful investors. As a result, over the average equity and fixed-income, mutual fund investor has an average, long-term, after-inflation performance of -1.16% – a negative real performance!

It is because of these uncontrollable, subconscious, behavioral errors that haunt virtually every investor – regardless of whether they are rank beginners or seasoned veterans – that passive, index-based Exchange Traded Funds (ETFs) have gained such overwhelming popularity. Investors are learning to stop trying to beat the market because it is nearly impossible – and this applies to veteran investors with 20-years experience or newbies with 20-minutes experience.

The Emergence of Exchange Traded Funds (ETFs)

The story of Exchange Traded Funds (ETFs) commenced when the first ETF was created for the Canada market in 1990. Investment companies in America saw how popular it was and requested approval from regulators to launch the new investment product, led in 1993 by the Standard & Poor's Depository Receipts (SPDR) 500 Large-Cap Stock Index ETF (SPY). Now part of an ETF series known as SPDRs or "Spiders," the fund is based on the most popular and prolific market index *S&P 500 index) and ultimately became the most succesful ETF in the world with $270 billion of assets under management, invested in the 500 largest publicly traded companies in the United States.

In May 1995, S&P followed up with the introduction of the mid-cap SPDRs (MDY).  Barclays Global Investors was the next entry into the market in 1996 with a product that ultimately became the iShares Index Fund Shares, which track the Morgan Stanley MSCI 17 country indices, giving casual investors easy access to foreign markets, which was difficult if not impossible before to this product introduction.


This new type of investment product was familiar to investors in many ways. ETFs are similar to mutual funds because the purchase of a single share provides substantial diversification across dozens, hundreds, or even thousands of individual stock holdings. That's because ETFs, by law, hold a minimum of 26 stock, bond, or option investments, with the average index-based ETF holding hundreds of stocks (or in some cases, stock proxies). But that's where the similarity ends. Unlike mutual funds that are only priced and traded at the end of the business day, Exchange Traded Funds have the advantage of trading like stocks; i.e., they can be purchased and sold at any time throughout the day whenever the market is open. 

Unlike mutual funds where a fund manager determines the stocks held in the fund, for many investors the advantage of an ETF is that they passively follow an established market index. And there are many hundreds of market indices from which to choose, ranging from a broad index of America's premier, most significant businesses, such as the S&P 500 ETF (SPY), to a cutting-edge, US biotechnology stock ETF (XBI), to an emerging-market Internet and e-commerce ETF (EMQQ), to a triple-leveraged Japanese government bond ETF (JGBT). If you can think of any business category, country, niche or style, it's likely there's an index for it and an ETF based on that index.


Like mutual funds, purchasing an ETF provides an investor with instant diversification across dozens, hundreds, or even thousands of individual companies. While an investor must always be concerned about an individual stock losing 80% of its value – or in some cases even going to zero in bankruptcy – with ETFs that's not the case. We can imagine any scenario where virtually all of America's most established companies go bankrupt at the same time. The worst historical drawdowns for ETFs have seen them bottom at about -50% (2002 and 2009). Each time, those were exceptionally good buying opportunities.


In 1998, when we began designing strategies that used them, the Exchange Traded Funds (ETFs) market was miniscule, with only a handful of tradable ETFs. However, by 2007 ETFs had about $500 billion in assets under management (AUM), but they were still dwarfed by mutual funds, which had had nearly $17 trillion of AUM. Today that relationship is rapidly reversing, as assets invested in ETFs are closing in on $4 trillion and is expected to reach $20-$25 trillion AUM by 2025. ETFs currently account for about 40% of all assets under management in the United States (in Japan, the figure is 70%). Meanwhile, money flowing into mutual funds is shrinking as demand for that investment vehicle wanes.


ETF Assets under management are growing at a phenomenal pace of 24% per year since 2003.


Following the introduction of the first Exchange Traded Fund in 1993 with the S&P 500 ETF (SPY), more investment companies entered the market and added new variations to the ETF product lineup. ETFs began to accumulate assets rapidly and took off as an investment vehicle around the time of the 2007-2009 'Great Recession.' That's when investors saw how effective ETFs could be to provide instant diversification – or even the ability to earn profits when other investors were losing money – by using inverse ETFs that profited from the market's volatile tumbles during that crisis.

Some sponsors construct a product called "inverse ETFs" using derivatives to profit from a decline in the value of the underlying benchmark. There are also "leveraged ETFs," which allow an investor to double or triple the return of an index, and even inverse-leveraged ETFs, which provide a multiple of the inverse of the performance of a particular index.

Because of their flexibility and ease-of-use in accessing hard-to-reach market niches, Exchange Traded Funds (ETFs) have become the fastest-growing product in the history of the financial industry, and in fact, is fueling the fastest migration of wealth in the history of the world!


Some investors might complain that while ETFs offer diversity, using them is a recipe for mediocrity – after all, when you own the 500 different companies in the S&P 500 with a single purchase, you get the average performance of all 500 companies. You can't expect the entire index to perform as powerfully as a high-tech winner or a fast-paced biotechnology stock.

For this reason, many advisors still hang onto the stock-picking investment approach. However, ETFOptimize addresses this very issue, and provides investors with sophisticated, carefully crafted ETF trading strategies with position changes occurring, on average, only 2 to 3 times a year. However, those timely trades result in an average performance that is quadruple the return (avg. 30.53% for our premium strategies) of the S&P 500 (6.96%) – with an average drawdown less than one third that of the market.

Learn more about the advantages that investors receive when they use the ETFOptimize strategies.

Accelerating Demand for Exchange Traded Funds

Back in 2007, just before they began to surge in popularity, ETFs had about $500 billion in assets under management (AUM). At that time, mutual funds dwarfed them at about $17 trillion AUM. Today, assets invested in ETFs has surpassed $4 trillion, spread across more than 5,000 ETFs worldwide. The size of the ETF market is expected to surge past mutual funds in the coming years, reaching $20-$25 trillion AUM by 2025. In 2017 alone, $1.3 trillion flowed into ETFs. Much of that money is coming out of mutual funds, and individual stocks as more and more investors become convinced of the benefits of ETFs.

With accelerating annual growth of more than 20% per year, ETFs are, by far the fastest growing investment product in history, claiming the mantle as the preferred investment for investors of all experience levels and styles. This massive transfer of wealth, the largest in human history, has created a generational shift in the investment world. ETFOptimize exclusively uses Exchange Traded Funds in our systematic, quantitative trading strategies.

The Many Advantages of ETFs

The explosive growth for ETFs has not come without a good reason. Compared to buying individual stocks, ETFs provide the advantage of instant and robust diversification in a single, easy-to-use position. To match an ETF without the benefit of their structure would require an individual investor to own hundreds or even thousands of different individual company stocks. Furthermore, ETF investors are never a victim of abrupt price swings caused by a company's disappointing earnings announcement, management turnover, regulatory disapproval, or the accounting scandals that all too regularly haunt individual stock investors.

Here are a few of the myriad advantages of ETFs over mutual funds and individual stocks:

• Diversification:  As we've already touched on, like mutual funds, most ETFs hold hundreds or thousands of individual stocks, thereby providing instant diversification across an entire index of assets. Even the purchase of a single ETF share provides instant ownership in a large number of securities. ETFs offer exposure to a wide variety of markets including broad domestic indices, international and country-specific indices, sector and industry-specific indices, bond indices, and commodities. Any segment of the market can be targeted by our systematic strategies whenever they are the best selection for that point in time.

• Elimination of Individual Company Risk: An ETF will never go out of business because regulators discover their product causes cancer, never file bankruptcy because a new technology disrupted their market, never get turned down by the FDA for approval of an important drug product, never have management that drains the company's funds for their own benefit, and will never be involved in an irrationally conceived merger.

In other words, because ETFs own hundreds or even thousands of individual company stocks that populate established market indices, they eliminate the individual-company risk that traditional stock investors face. The purchase of a single share in an ETF provides you with diversification across dozens, hundreds, or even thousands of individual companies, so there's no need – from the standpoint of diversification of individual-company risk – to hold more than one ETF in your portfolio.

• Flexible: Unlike mutual funds that usually have minimum investment requirements of $2,500, $3,000 or even $5,000 and more, you can invest virtually any amount in ETFs. You can purchase just one share of an ETF for as little as $10 or less (most ETFs keep their price per share near the 'sweet spot' at $30-$50).

• Convenient: Unlike mutual funds, ETFs trade throughout the day like a stock, making them easy to use on your terms. Your funds are always available whenever your broker is open, should you have to access funds quickly for an urgent need.

• Low Cost: Mutual funds fees average about 1.45% of assets per year, with some costing as much as 10% of assets per year, and many have hidden fees. Meanwhile, the average management fee for an ETF is just 0.30%, with the upper end of the range at only 0.90%. Moreover, in November 2017, Vanguard announced that their Total Corporate Bond ETF (VTC) would have an expense ratio of 0.07% ($7 for every $10,000 invested).

Plus, many ETFs can be traded commission-free (check with your broker). Also, as of August 2018, Vanguard is leading the fee-cutting competition again, offering $0 commissions on their broad line of ETFs – but also on the ETFs of their competitors; iShares, Schwab, and State Street Global Advisors ETFs – when you use the Vanguard online trading platform. While not there just yet, ETFs are headed towards being completely free investments, with no management fees and no commissions.

• Transparency: ETFs track established market indices, such as the S&P 500 Index (SPY) or the Dow Industrial Index(DIA), and hold shares in the stocks that are in those indices. For example, the State Street Global Advisor's S&P 500 SPDR ETF (SPY), which was the first ETF created (1993) and holds the record for largest AUM and most substantial volume, holds shares of all 500 companies listed in the S&P 500 index.

ETFs are also required to publish a list of their holdings each business day. This disclosure provides unprecedented openness when compared to mutual funds, hedge funds, and other fund types. Different types of funds can essentially be black boxes that disclose holdings just four days a year, at the end of each quarter. For the other 361 days, mutual fund and other fun holdings are opaque.

Plus, mutual fund managers often attempt to mask their discretionary approach and investment decisions by doing what's called "window dressing," which is when they will buy shares in a company just before the end of the quarter. That way the 'hot' stock can be listed for purposes of the required report, then the fund manager will sell those shares immediately afterward. The goal of this artifice is to make unwitting investors think the fund manager has been holding the hottest stocks or an attempt to confuse competitors.

• Liquidity: You can buy or sell the ETFs used in the ETFOptimize strategies whenever the market is open. ETFs don't have the liquidity issues that stocks or mutual funds can have because an ETF is created or redeemed in large lots, as needed, by institutional investors throughout the day. However, the sale of an individual stock is dependent on finding a buyer on the other side of the trade, which can be a significant problem for thinly traded, small equities. For this reason, many investors with substantial investment funds are locked out of as much as 70%-80% of the stock market that is comprised of thousands of small companies – but are never locked out of ETFs.

• Tax-friendly: Because of frequent, internal trades that generate capital gains throughout the year, tax laws notoriously punish mutual funds. ETFs on the other hand, track an established index and make 'in-kind' trades that minimize capital gains and provide investors with a tax-efficient structure.

• Targeted Investments: Today there are about 4,000 ETFs worldwide that track about 2,500 - 3,000 different market indices. This plentiful selection provides an incredible opportunity for investors to target different market niches and take advantage of the rotational nature of markets. The ability to invest in a specific asset class, a specific sector, a specific industry, or a specific country at any particular point in time when the investor believes that group is going to excel is a phenomenally advantage – one we make full use of with the ETFOptimize strategies.

In fact, targeting the optimum segment of the market is a key feature in our quantitative investment strategies. The proprietary ETFOptimize algorithms systematically determine which portions of the market are set to excel and then rotate to the specific ETF that will take maximum advantage of that fundamental rotation.

Ownership percentage in the stock market

Even though ETFs are the fastest-growing portion of the market, they still comprise just 6% of stock ownership.

Obviously, there is an enormous amount of potential for growth.
Click to Enlarge.

Unlike mutual funds, which are actively traded by an investment manager and keep holdings secretive until a quarterly report is required, Exchange Traded Funds have the advantage of being 100% transparent because the rules require them to publish every investment owned by the ETF at the end of every trading day.

With index-based ETFs, “if you pick up a newspaper and see how the S&P performed, you will also know how your portfolio performed (when you own a S&P 500-based ETF),” says Illinois State Board of Investment Chairman Marc Levine. “They provide perfect transparency.”

ETFs give retail investors access to low-cost investment in commodities and other assets that simply wouldn't have been possible before, such as the ownership and safe storing of actual gold bars, barrels of crude oil, or bushels of corn. Prior to the introduction of physically-backed ETFs, a person wanting to own gold would have to buy the actual gold bars and incur the cost to store them in a secure location. Not many investors wanted to have a dozen 50-gallon drums of crude oil in the basement.

However, today there are more than 10 gold ETFs that are physically backed by the actual asset, led by the SPDR Gold Trust (GLD), which has more than $35 billion in assets. Plus investors can access very esoteric and often exotic investment niches such as investing in real estate in Japan (through the Japanese Real Estate Fund – DXJR) or in the growth of cybersecurity software (through the ETFMG Prime Cyber Security ETF – HACK, which has $1.4 billion in assets).

Potential Disadvantages

Some of the features which are advantages of ETFs for most investors can be unattractive for a few. For example, flexibility and selection are desirable for most investors, but those with poor judgment and discipline might outthink themselves by making too many trades, and since there are fewer restrictions to trading ETFs compared to mutual funds, an undisciplined person could get frantic with their trading. Of course, that's also possible with individual stock trading.

However, if subscribers closely follow our ETFOptimize quantitative ETF trading signals, they will not be making transactions too frequently. Our strategies rotate positions with an average of 2 to 7.2 months between trades (depending on the strategy). Of course, an investor won't be choosing the wrong ETF out of the seeming multitude of options because the ETFOptimize models are designed to always determine the most profitable, optimum ETF to own at any point in time.

A Significant Appeal to Cost-Conscious Investors

Playing a prominent role in today's migration to passive investing is the significant difference in the level of fees for ETFs versus the fees for mutual funds, hedge funds, and other active approaches. The average ETF carries an expense ratio of 0.44%, which means the fund will cost you just $4.40 in annual fees for every $1,000 you invest. In contrast, the average mutual fund expense ratio is about 1.45% in stated fees – more than triple the cost of ETFs – according to a recent study published in the "Financial Analyst Journal."

While a 1.45% fee may not seem like much, it alone can trim a retiree’s nest egg from $1,199,093 to $904,081 – a cost of $295,012. Those figures assume a $10,000 investment per year compounded at (a very generous for a mutual fund) 7.5 percent annually for 30 years. That 1.45% average mutual fund fee would reduce by nearly 1/4 the amount you would have at retirement! Now here’s the real kicker: including all of the hidden fees associated with mutual funds, the total cost of ownership can be 6.22% annually for a taxable account, according to a September 2016 Forbes piece, "How Much Do Mutual Funds Really Cost?"

Many of the largest brokers offer free commissions when trading Exchange Traded Funds (ETFs). The following table, published by Vanguard, Inc., provides an example of brokerage costs incurred while trading 25 individual stocks –  versus the much lower cost of trading just one ETF that holds those same 25 stocks:

Example of the cost of stock trading vs. ETF trading, courtesy of The Vanguard Group, Inc.


Check with your broker to see which ETFs they have designated for commission-free trading.  If your broker does not offer commission-free ETF trading, you might want to switch to a broker that does. Unfortunately, to date there are no brokers that offer completely free ETF trades across a broad spectrum of the most popular ETFs, but that may change as the trend towards disintermediation continues.

The Bottom Line

Exchange Traded Funds (ETFs) offer the advantage of trading like stocks while providing diversified exposure to virtually every investible asset class, including all segments of the equity and bond markets, individual market sectors, various industries, commodities, precious metals, currencies – plus international versions of all the above – at a cost that is 1/10th that of similar mutual funds or stocks.

With ETFs, you can access nearly any market segment you can imagine. Over the last decade, tens of millions of investors have discovered the many advantages that Exchange Traded Funds (ETFs) have over individual stocks and mutual funds. As a result, the market for ETFs has exploded. In fact, according to Credit Suisse, 14 of the 15 most actively traded securities last year were ETFs, and a single ETF, the S&P 500 SPDR (SPY) has about $270 billion of assets under management – by far, the most popular investment in the world.

ETFOptimize combines today's most popular investment vehicle (ETFs) with high-performance, quantitative strategies that you can use to successfully manage the funds in your account to achieve your wealth-building goals. Each of our quantitative strategies includes a Ranking System component that each week automatically analyzes more than three-dozen financial data series to determine the most profitable ETF to own at any given point in time.

Our sophisticated approach to ETF selection – which combines macroeconomic analysis, analysis of market internals, and fundamental stock analysis into a systematic decision-making process – is a first for any investment service of which we are aware. By combining what may be the two most valuable investment ideas of modern times (ETFs and quantitative strategies) with an innovative, breakthrough approach that slashes drawdowns and turbocharges returns, ETFOptimize offers an investment product that checks every box on an investor's wish list.

When investing with ETFs, you are effectively "owning the entire NFL" rather than trying to "pick the next Super Bowl winner" with individual stocks (or allowing a mutual fund manager to pick stocks for you) as a way to achieve your wealth-building goals. However, by using ETFOptimize's proven, systematic investment strategies, an investor is effectively attaining the diversity and high probability of success of "owning the entire NFL," while also achieving the outstanding upside performance of "owning the winning Super Bowl team" –  simultaneously, and in one, low-cost (starting at $14), easy-to-use package!


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The ETFOptimize quantitative investment strategies have a proven track record of consistently high-performance success over long periods. Our premium model strategies have provided an average annual return of 30.53% since their inception – which is a multiple of more than quadruple (415%) the long-term annual return of the S&P 500, and more than eight times more than the index' return since 2000. The ETFOptimize strategies, collectively, have beaten the S&P 500 in 63 of 66 years (95.5%)!

The ETFOptimize strategies operate using our proprietary, quantitative financial-analysis programming that has been continuously upgraded and refined over the last 25 years, accompanied by high-speed computer servers and high-quality, point-in-time investment and economic databases. As ETFs were developed and became so incredibly popular, we've adapted our approach to embrace these instantly-diversified products.

Why not look over our strategy lineup now and see which one is the best fit for you? It's actually straightforward and affordable to put a high-performance investment strategy to work for you every week of the year. The ETFOptimize models are available by subscription starting at just $14/mo. (We even offer a Free strategy for those who would like a long-term trial before subscribing).

Look around the Internet; we don't think you'll find a superior approach to investing – offered at such an exceptionally low cost, and making consistent, high-performance investment results affordable for even the smallest investor. You keep your money in your account and follow our clear instructions for trades, which occur only about three times per year. We provide you with weekly updates of your strategy and an analysis of the market that always tells you what's critically important.

Plus, you can subscribe without risk because each model is backed by a 60-day, 100% Moneyback Guarantee if you decide that algorithmically based strategies are not your cup of tea. Our firm, Optimized Investments, Inc., has an A+ Rating with the Better Business Bureau and a perfect record of satisfied customers – no complaints – since the BBB began reviewing our firm, which was founded in 1998.

Take a moment to sign up for the strategy of your choice now – while all the benefits of a quantitative approach are fresh in your mind. You can get started for less than 50-cents a day with a very low-risk, high-profit investment strategy that produces solid performance through thick and thin – in any type of market environment.

Moreover, remember that you have nothing to lose – if you change your mind anytime in the first two months – for any reason (or no reason at all) – just let us know and we'll return every penny you paid! Visit our ETF Investment Strategy Suite today and select the quantitative strategy that's perfect for you:

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