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ETFOptimize subscribers should be aware that with our more aggressive equity-based strategies, sharp paper losses can sometimes occur during rapid market corrections (as took place in February and March 2018). These paper-losses can occur because the models are often holding 2x leveraged-equity ETFs when underlying conditions are robustly bullish, but the market has experienced a sharp pullback nevertheless as temporary over-enthusiasm is adjusted back to normal (called a 'correction').

This occurrence can cause a great deal of anxiety for some strategy subscribers, and we want to arm you with some facts that allow you to understand better what is taking place and why you needn't worry that 'something is wrong' with your strategy's selections.


This consistent focus on the critical drivers of investment performance is one of the many ways a quantitative strategy is superior to classic, discretionary approaches. Our quantitative investment approaches are designed to maintain constant attention to the underlying drivers of the market, and they do not try to react every time there is a minor convulsion of prices. These temporary, volatile market gyrations are usually the result of investor's emotional response to a troubling news item (in this case, ostensibly the new 'Trump tariffs' on China and the prospect of a trade war).

Outstanding performance from systematic ETF strategies
Quantitative strategies produce outstanding returns– but you have to stick with them through thick and thin.


Usually, these types of stories pose some perceived 'threat' to the US economy that some investors believe will drive down profits. These economic horror stories are almost always empty noise, and if they ultimately do come to fruition, it occurs months or years later.  For this reason, you shouldn't panic and sell investments today, even if those stories do turn out to be true.

However, when these type of news items break, a particular variety of skittish investors will begin selling, while a second wave, seeing the selling and resulting decline of prices - and not wanting to get caught without a chair when the music stops, respond with even more selling. These knee-jerk, emotional reactions by 'weak hand' investors frequently result in decision errors that can compound and usually cause financial loss -  the exact result these panicky people were trying to avoid in the first place.

These scenarios occur because inherently, investing is incredibly difficult for the average person – and even for the not-so-average super-person. Not only do we need to understand and weigh dozens of rapidly changing economic factors, understand the interplay between different market sectors, determine the significance of various product categories rising while others are falling, assess the impact of corporate officers coming and going in their jobs, the financial implications of mergers and acquisitions, valuation considerations, growth prospects, corporate insider trading activity – it's a very complicated undertaking potentially millions of bits of information affecting the price of a stock's!

Investors realize they can't stay in touch with - or even wholly understand - all of these dynamic factors and their entanglements, so they often panic when they see rapid selling take place. They think – seemingly logical at the time – that if others are selling, they should also sell. Investing is, in a significant way in short-term time frames, a product of crowd dynamics (some would say 'crowd hysteria').


On the other hand, quantitative investment strategies, such as those offered by ETFOptimize, are able to consistently collect and process this multitude of interrelated factors and can assess how they affect the markets and various categories of investments. Quantitative investing strategies allow a savvy you to ignore all of the nonsense in the news. Instead of spending time monitoring cable business channels, diligently reading the Wall Street Journal or your favorite market website, trying to anticipate what's next for stocks – you can instead focus on what's essential in your life – your family, your career, and your peace of mind.

Meanwhile, your quantitative investment strategy will always be focused – keeping its attention 24-hours-a-day on the critical drivers of the prices of the ETFs in its portfolios, measuring the pertinent aspects and correlations, then consistently choosing the security that has the highest probability of providing the most profit with the least drawdown in the context of the strategy's investment approach. Your quantitative strategy consistently weighs all of these different factors and makes clear-cut decisions, never forgets, never gets tired, and never has a bad day.


However, for some investors who are inexperienced with systematic investing, allowing a strategy to make all decisions is analogous to forcing yourself to sit alone in the backseat for your first experience in a self-driving car – during heavy traffic. Feeling 'out of control,' you begin to see life-threatening dangers lurking at every intersection, and your heart begins to race when you think the car isn't putting on its brakes soon enough to stop. Something similar happens to investors when they 'take their hands off the wheel' of a quantitative investment strategy for the first time and commit to allowing it to make all the decisions.

There is no doubt that when a sharp market correction occurs, it has the potential to take an emotional and psychological toll on less-experienced investors when using one of our more aggressive strategies that include leveraged equity ETFs. Those leveraged ETFs perform incredibly well when the market is rising, but are a two-edged sword when the situation reverses. However, behind the scenes of your quantitative strategy, there are some hidden protections - of which you should be aware and which should give you more confidence in its decisions.


We will get to those protections in a moment. But first, let's examine corrections and what causes them. The widely accepted definition of a market correction is a decline between -10% to -20% from the most recent high. Sometimes that decline comes in short span of a week or two, which can cause the most psychological damage if the strategy is holding a leveraged ETF.

Because some of our more aggressive strategies might be holding a 2x leveraged ETF when a correction occurs, that quick downturn can result in a paper loss that can be double that of comparable non-leveraged security.  For example, holding a leveraged ETF when a garden-variety correction occurs could potentially turn that -10% drawdown into a drop of -20%, and it can occur very quickly.

As shown in the Chart 1 below, the S&P 500 2x Leveraged ETF (SSO) used in our S&P 500-Bull/Bear strategy fell -13.8% last week (March 19-23), while the standard S&P 500 ETF fell half that amount, -7.1%.  And in late-January to early-February, the standard S&P 500 ETF (SPY) fell -10% on the nose, while SSO fell 19.5% – almost double the amount of the non-leveraged ETF.


Chart 1: While a 2x-leveraged ETFs are highly coveted when a bull market is occurring, volatility (like we saw in February 2018) makes investors run from them. That's a mistake if the underlying drivers of the market remain bullish.


With sharp drawdowns like this sometimes occurring in a matter of just a few days, by the time a strategy has the chance to switch positions (if it is appropriate) some real psychological stress can take place for those investors who are holding leveraged positions that temporarily go in the wrong direction. If investors don't have longer-term experience with leveraged ETFs within the strategy, they can begin to lose confidence in the system. The real danger that investors bring upon themselves is selling in reaction to a temporary loss.

Individual investors often make this mistake when a single leveraged ETF in their portfolio takes a temporary, corrective dive. As the investor becomes stressed and their innate, fight-or-flight animal response takes over, many investors sell their positions rather than risk further stress over additional paper losses, thereby locking-in and making permanent that temporary loss. This is referred to as "panic selling" within the industry, as the fear converts temporary paper losses into real, permanent financial losses.

While not a substitute for real-time experience with a strategy, some pertinent facts about the ETFOptimize strategies may help you stick with them when sharp, temporary drawdowns occur...


We don't want you to have undue stress over the paper performance of the positions in your portfolio and we certainly don't want you to come to regard the ETFOptimize strategies as potentially dangerous. That's not the case at all – in fact, objective evidence shows the exact opposite, and we want to offer instantiationabout how our strategies work for you over the long-term to provide far less risk than virtually all other type of investments. Yes, even the ETFOptimize strategies that use leveraged ETFs have less risk than investments like individual stocks, mutual funds, commodities, individual ETFs, and many bonds.

Frequently, users new to a strategy do not have confidence in the approach – confidence that sometimes can only come from the experience of seeing their strategy perform well through challenging occasions.  When subscribers don't have this positive experience, we find they will often pull the plug and abandon the strategy (often at the worst possible moment – at the bottom of a decline). To continue the earlier analogy, these investors will get out of their self-driving car when it stops at an intersection. Of course, this locks in those losses, just as occurred during the Financial Crisis panic selling.


Many investors, focused on their immediate, personal 'crisis' at hand related to one troubling position, don't realize that if they simply have patience they are highly likely to see strong positive performance morph from those temporary drawdowns. 

When being introduced to investing, many newbies are told that the stock market offers an annual return of around 10%. While that's true, a performance of 10% is actually rare in any given year. But it is accurate over longer time frames of 20-years and more.

Every few years, J.P. Morgan Asset Management has been doing a study of investor returns in stocks, bonds, and a 50-50 blend of the two over one-year, five-years, 10-years and 20-years of rolling investment performance. Their study shows the average range of annualized returns for each timeframe an investor stayed invested in the asset class.

Chart 2 below shows the results of this J.P. Morgan study, from 1950 through 2016 (66 years). On the far left, you can see that the performance of stocks in any one year can range from a high of 47% to a low of -39%. For bonds, that range is 43% to -8% and for a blend of the two, 33% to -15%. However, the further one goes out in steadily sticking with a strategy, the more narrow that range and the more predictable and typical your annualized returns become.


Short-term vs. Long-term Returns
Chart 2: J.P. Morgan's study of the returns of stocks and bonds from 1950-2016 shows high volatility in any given year but steady returns over longer periods.

For an investor with a minimum five-year commitment to stocks (or a strategy), the range of performance over rolling 5-year periods would've been no worse than -3% while producing an return of up to 28% annualized. Think about that for a moment: in any given year there is the potential for a -39% loss, but if you stick invested in your positions for a minimum of five years, the most you are likely to lose is -3% on an annualized basis.

The likely range between a high annualized return and low annualized return steadily narrows as investment periods grow longer – until at 20 years the investor has the potential for a minimum 7% annual return - and up to 17% annualized. At 10 years, the maximum you can lose (on average) is -1%. The implications of that last sentence are profound – if you hold onto your investments and stick with the program, you have zero chance of losing money in periods over 10 years!  At 20 years, the least return you are likely to get is 7% annualized.

The ETFOptimize strategies, which minimize drawdowns by rotating to defensive positions when conditions are contractionary and maximize profits by rotating to positions that are most productive – including leveraged ETFs – when conditions are expansionary, could produce a multiple of the J.P. Morgan study results. While we don't yet have 20-year performance record for our strategies, we believe that there is also 0% chance of losses in longer timeframes, and those time frames without the risk of a loss can probably be quite short.  meanwhile, there is the potential for very high average annualized returns when using a systematic rotation strategy. The only thing you need to attain these surefire gains is patience – and the discipline to follow your strategy's recommendations through thick and thin.

While we can provide investors with our best, most professionally crafted quantitative investment strategies, we can't force them to have the proper investment mindset and diligently follow their strategy's decisions – which is all that's necessary for investment success with the ETFOptimize models. All we can do is point out that the strategies are consistently working in your favor in the background and that over the longer term, they should perform far better than your discretionary alternatives.


Keep in mind that the algorithms driving our strategies are doing continuous real-time analysis of underlying economic conditions, market internals, and stock fundamentals for their selection criteria. The strategies rotate into defensive positions when the underlying conditions become challenging and select the most advantageous ETFs during expansionary market periods, which can include 2x-leveraged ETFs.

When those underlying conditions have not changed, the ETFOptimize strategies are designed to ride out temporary market turbulence without a change of positions. The reason for this is that periods of investor over-exuberance and the inevitable corrections that follow are notoriously difficult to measure and time.

While we can certainly measure times when market indices are becoming stretched, and times when market indices have moved too far too fast, the point when that over-exuberance quickly changes into negativity can literally happen in a matter of hours. Most overextended market conditions that enter into parabolic patterns are notorious for stopping at a peak and reversing course downward.


The error that many investors make is switching to a defensive position (or cash) when temporary, corrective market action occurs. Corrections occur to resolve over-speculation in prices that have moved upward too far, too fast. Corrections are technical, price-centered responses to overextended prices that reposition shares back into equilibrium from overbought conditions.

Overbought conditions were clearly occurring in January 2018 (about which we warned in our January 20 blog post) as investor enthusiasm about the December 2017 tax reform got out of hand. Stock prices had moved too far above their long-term mean. The resulting corrective action in February and March was likely not the beginning of a bear market. It was just a temporary price adjustment, without a change in underlying conditions, which does not call for defensive action.

Often, because potentially millions of investors are involved, the corrective price response initially overshoots to the downside. Of course, this can frighten investors when it appears prices are headed further afield, below the mean. Fear can set in and visions of a bear market play out in the mind.

However, in the following weeks, equilibrium is ultimately re-attained and the underlying dynamics of the economy and the market return to being the drivers of price action. Our strategies always focus on those drivers of share prices and disregard short-term overbought, corrective, and oversold conditions. That means followers of the ETFOptimize strategies (or any other systematic investment approach) will need to learn to ignore temporary corrective price action while your strategy remains focused on the underlying drivers of performance.


For those wanting a more conservative approach that doesn't include leveraged (or inverse) ETFs, in March 2019 we added a new strategy that provides investors with a non-leveraged alternative – our S&P 500-EW Persistent Profits Strategy. This strategy does not include any 2x-leveraged ETFs and rotates between the Invesco S&P 500 Equal Weight ETF (RSP) and the 20+ Year Treasury Bond ETF (TLT). If you are concerned about rapid declines of leveraged positions on paper, this conservative strategy may provide you with more peace of mind as a result of lower drawdowns when the market becomes temporarily turbulent.



Note that we expect the investment markets to be significantly more volatile in 2018 than they were over the previous few years, which is a common characteristic as the economy enters into its final phase of expansion. The current expansion is nine years old, which is more than double the average length. While economic expansions coming out of deep financial crises are always long and slow, they cannot last forever, and this one will also come to an end.

We believe many signs are pointing to a downturn in 2019. Therefore, the experience that subscribers have had recently with the February-March market turbulence may be repeated several times in the coming months (volatility is a common calling-card of market turns). We will notify all subscribers of this new, more conservative equity strategy's availability as soon as we have finished with construction of the pages and supporting materials.

In the meantime, we hope you will stick with your strategy's current ETF selections. Always keep in mind that your strategy is ignoring the empty noise in the foreground and assessing the overall economic and market situation in the background, then selecting the most profitable ETFs to hold for the current underlying conditions. If you can steel yourself to ignore the noise and volatility, your strategy will provide you with excellent results over the intermediate- and longer-term!


Stick with the recommendation of your strategy through thick and thin.  It's that simple and straightforward!


If the stock market is going to experience a short-term correction, a quantitative strategy may recommend that you maintain the same position you have been holding before the correction. If underlying conditions have not changed, there is no logical reason to change the ETF(s) you own, which has/have been chosen by your quantitative strategy as the optimal position(s) for those underlying conditions.  Because corrections usually occur during bull markets, if underlying conditions remain bullish despite the correction (which is likely), your quantitative strategy is probably recommending an ETF in the market sector or segment that will produce the most profits – both now and into the near-future.

On the other hand, if your quantitative investment strategy has identified that underlying conditions are weakening and that there are material issues in economically critical corners of the market, your approach will provide you with the optimum steps to take – at the optimum time –  that will maximize the strategy's performance and thereby, maximize your return on investment.

For example, each ETFOptimize strategy analyzes as many as 38 different data sets each weekend to determine the optimum position to hold at any given time. This is far more data – perhaps billions of individual data points – than any human can analyze, and our strategies conduct that analysis within a matter of seconds! If you haven't already, perhaps you should consider putting to use the modern investment technology provided by quantitative strategies, such as those offered by ETFOptimize.

Not Yet an ETFOptimize Strategy Subscriber?

The ETFOptimize quantitative investment strategies are proven algorithmic models that
have a track record of high-performance success over long spans of time – in all market conditions. The ETFOptimize strategies have never experienced a money-losing year (57 of 57 profitable years), and on average across all our models, produce nearly quadruple (390%) the return of the S&P 500 – while beating the index 96.5% of all years.

The ETFOptimize strategies operate using quantitative financial-analysis software that has been steadily refined over the last 25 years, high-speed computer servers, high-quality, point-in-time investment and economic databases, and advanced investment-strategy programming designed by system developers with more than 50 years of combined experience. Look around the Internet, we don't think you'll find another quantitative investment strategy provider with as much hands-on investment experience as the staff of We also don't think you'll find better investment strategies – or a lower entry cost (starting at just $14 per month).

Performance: Our strategies, on average across all models (including the very conservative Adaptive Fixed Income strategy), provide an annual return of 27.12% – a multiple of nearly quadruple (3.9-times) the average performance of the S&P 500 over the last 20 years, have beaten the S&P 500 in 55 of 57 years (96.5%), and have never experienced a money-losing year (57 of 57 profitable years)

Why not look over our strategy lineup now and see if there is a fit for you? It's actually very easy and affordable to put a high-performance strategy to work for you because the ETFOptimize strategies are available by subscription starting at just $14/mo. You can subscribe without risk because each model is backed by a 60-day, 100% Moneyback Guarantee if you decide that algorithmically based strategies are not your cup of tea. Our firm, Optimized Investments, Inc. and, has an A+ Rating with the Better Business Bureau and a perfect record of satisfied customers – no complaints – since the BBB began reviewing our firm in 2007.

Take a moment to sign up for the strategy of your choice now – while all the benefits of a quantitative strategy are fresh in your mind. You can get started for less than 50-cents a day with a very low-risk, high-profit investment strategy that produces performance through thick and thin – in any type of market environment. And remember that you have nothing to lose, because if you change your mind anytime in the first two months, just let us know and we'll return every penny you paid! Visit our ETF Investment Strategy Suite today and select the quantitative strategy that's perfect for you:

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